Crafted in Italy. Trusted by professionals worlwide.
Italian research and development, production, advanced technology and top-tier ingredients for flawless results in care, color, and styling. Made by Pettenon.
Build Value, Reduce our Impact
Science-Backed Beauty, Salon-Proven Results
SUSTAINABILITY LEADER 2025
by Statista & Il Sole 24 Ore
BENEFIT CORPORATION
since 2021
A company committed to creating social and environmental value beyond profit
ECOVADIS
SILVER MEDAL
Sustainability performance certified by EcoVadis
BUSINESSES FOR PEOPLE AND SOCIETY
by the Global Compact
CARBON NEUTRALITY
of production sites
100% ELECTRICITY
from renewable sources
Professional Color, Italian Precision
Formulated in our laboratories, immersed in the natural beauty of the Tuscan hills, our professional color systems—both with and without ammonia—capture the vibrant nuances of the environment that surrounds them. The highest quality ingredients, combined with continuous research, ensure optimal performance in shine and long-lasting results. Up to 100% gray coverage in just 10 or 30 minutes, an infinite palette of shades, and maximum respect for the hair fiber. A perfect balance of performance and care, powered by advanced technologies and a meticulous selection of materials.
Care That Performs, Naturally
Our treatments, developed in-house, combine high quality with a strong commitment to sustainability: over 90% natural-origin ingredients and more than 80% biodegradability.Tested both internally and by independent laboratories, they ensure outstanding results while protecting the hair.
Styling with Substance and Style
Smart textures, selected actives, and lasting hold. Italian-made styling formulas that deliver professional results without compromise.