Unlock your possibilities.​

Discover, embrace, and enhance your beauty’s many facets
with Alter Ego Italy, expression becomes empowerment.
OUR PURPOSE

Unlock your creativity

Alter Ego Italy, the tools that empower professionals to explore and express the multiple dimensions of beauty.

VISION

Embracing the full spectrum of personal expression, becoming the go-to reference for haircare professionals and their clients.

MISSION

Empowering every professional hairstylist and their clients with space for expression through highly professional products, specialized training, clear communication, and ongoing support.

Pettenon Cosmetics Spa S.B.

Visit our corporate website to learn more about our story and the values that we are guided by.

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PETTENON COSMETICS SPA S.B.

Having its registered office at Via del Palù 7/D 35018 - San Martino di Lupari (PD - Italy) Fiscal Code, VAT n. and Padua Business Registry no. 04937500280

R.E.A. PD 430007 Fully paid up share capital € 7.500.000,00 Company subject to management and coordination by AGF88 Holding S.r.l.

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