Leonardo Rizzo Named Creative Director
A visionary artist with Italian roots and a global edge. Leonardo Rizzo will lead Alter Ego Italy into a new era of iconic, authentic, and contemporary beauty.

A New Chapter for Alter Ego Italy
Renowned for his artistic edge and cutting mastery, Leonardo Rizzo brings his vision to the brand: “It’s an honor to shape this new beginning, blending art, innovation, and human connection into everything we do.”