
How to use
Application methods and mixing ratios vary based on the desired service. Below are guidelines for the three main services designed by Alter Ego Italy. Bright color Effect: Add tonal reflections, enhance highlights, and maintain vibrancy between services. Apply to towel-dried hair, mixing ratio 1:2 with 10 vol developer. Tone-on-Tone Effect: For luminous, tone-on-tone color on natural hair. Or apply on the mids to ends during the last 10 minutes of base color to refresh overall tone. Mixing Ratio: 1:3 with 10 vol developer. Ice Blonde Effect: Achieve clean, cool, ice blonde tones on lightened bases (levels 9–10) by applying 10/0 in mixing ratio of 1:5 to washed, towel-dried hair and leave for up to 10 mins. For a full, cool tone-reflection effect, apply 10/0 in a ratio of 1:5 on dry hair and leave for up to 10 minutes.

Result
• Express color in just 10 minutes • 100% gray coverage • 30 intermixable shades • PPD-free, resorcinol-free, vegan-friendly • Formulated with Mallow Extract and Orchid Extract for hydration and softness