KEEP IT GLOSSY
A new professional color experience designed not to cover, but to reveal.
A light-infused beauty ritual
The demi-permanent system with an oleo-gel texture, KEEP IT GLOSSY, is engineered to enhance luminosity on lengths, refine tonal reflections, and revive color with a naturally balanced finish.
A vegan, oil-based demi-permanent formula, free from ammonia, alcohol, resorcinol, and PPD, developed to restore vibrancy and cosmetic quality to dull hair—whether natural or pre-colored.
RESULTS:
• Glossy, naturally balanced finish
• Soft, uniform tonal refinement
• Ideal for lengths and chemically treated hair
• Fiber respect: oil-based formula, free from ammonia, alcohol, resorcinol, and PPD
• Vegan formula
• Sensorial ritual: pre-shampoo treatment + co-wash system
CHROMABRIDGE SYSTEM TECHNOLOGY
A technology powered by targeted actives designed to deliver more intense, uniform, and long-lasting color results.
Acts as an intelligent bridge between pigments and the hair fiber, optimizing color delivery for faster, more precise, and more efficient performance.
• Enhances pigment affinity on the cuticle, amplifying color intensity, ensuring uniform results across lengths, and improving wash durability.
• Supports optimal deposition of conditioning agents, helping to leave the hair soft, manageable, and visibly healthier after color service.
A professional beauty protocol
To ensure optimal performance, use KEEP IT GLOSSY Prep Shampoo to condition the hair for the service, effectively removing impurities from both scalp and lengths. pH 7.5. Complete the service with KEEP IT GLOSSY Co-Wash to gently cleanse while improving detangling and fiber manageability.