Crafted in Italy. Trusted by professionals worlwide.

Italian research and development, production, advanced technology and top-tier ingredients for flawless results in care, color, and styling. Made by Pettenon.

ALTER EGO ITALY AS PART OF PETTENON COSMETICS

Over 75 years of beauty.
Made in Italy and made right.

For over 75 years, Pettenon Cosmetics has promoted beauty in an ethical and sustainable way through high-quality cosmetic products.

Build Value, Reduce our Impact

Science-Backed Beauty, Salon-Proven Results

SUSTAINABILITY LEADER 2025
by Statista
& Il Sole 24 Ore

BENEFIT CORPORATION
since 2021

ECOVADIS
SILVER MEDAL

BUSINESSES FOR PEOPLE AND SOCIETY by the Global Compact

CARBON NEUTRALITY of production sites

100% ELECTRICITY FROM RENEWABLE SOURCES

Professional Color, Italian Precision

Formulated in-house in Italy with cutting-edge tech and pure pigments. Vibrant, long-lasting color and hair respect in every professional service.

Care That Performs, Naturally

Up to 90% natural-origin and biodegradable formulas. Developed to treat hair gently with visible results—made sustainably, for salon-level care.

Styling with Substance and Style

Smart textures, selected actives, and lasting hold. Italian-made styling formulas that deliver professional results without compromise.