Unlock your possibilities. | alteregous

Unlock your possibilities.Discover, embrace, and enhance your beauty’s many facets
with Alter Ego Italy, expression becomes empowerment.

Unlock your creativityAlter Ego Italy, the tools that empower professionals to explore and express the multiple dimensions of beauty.

VISION

Embracing the full spectrum of personal expression, becoming the go-to reference for haircare professionals and their clients.

MISSION

Empowering every professional hairstylist and their clients with space for expression through highly professional products, specialized training, clear communication, and ongoing support.